MEET THE ECO TEAM

A headshot of Michelle Gerber, a tree care professional in Madison, WI.

MICHELLE G.

Born and raised in the Madison area, I am the oldest of 15. I spent the better part of 10 years as an amateur ballroom dancer, participating in competitions across the country. I went to school for Culinary Arts, specializing in Patisserie, and I enjoy baking and decorating sweet treats to this day. I enjoy traveling to warm places as often as possible and I love going to concerts. I have a strong affection for all things caffeine. When I am not working or traveling, you will likely find me at a local park, curled up with a good book and a London Fog or a lovely cup of Ethiopia Yrgacheffe.

When you email or call ECO Tree Company, chances are you’ll be talking with me to schedule your consultations and services. I look forward to chatting with you!

A smiling man wearing glasses, a colorful headband, and a high-visibility ECO TREE work shirt stands in front of a company van inside a workshop, representing professional Madison tree care services. Shelves and equipment are in the background.

TRACE M.

ISA Certification: Wi-1452A
Commercial Pesticide: 95298

Working outside has always been my passion, and I can’t imagine sitting at a desk all day. Joining Eco Tree Company has allowed me to pursue my love for tree health care. I find great satisfaction in preserving trees through cabling and bolting, and enhancing their structure rather than removing them.

I enjoy educating customers about tree health and am always eager to answer their questions. My favorite tree is the American Beech for its unique bark and winter beauty.

In my free time, I love climbing, trout fishing, and cross-country skiing. For me, it’s all about enjoying the outdoors and having a great time.

A man in a khaki polo with ISA and Eco Tree Company logos and a black cap stands before a van marked “ECO.” Shelves of tools and equipment are behind him, highlighting professional tree removal Madison services.

MICHAEL P.

ISA Certification: WI-1348A
ISA Tree Risk Assessment: WI-1348A
Commercial Pesticide: 105219

My love for tree health care started right here in the Madison area, where I spent my childhood exploring the outdoors. My first job in high school, working at a Christmas tree farm sealed the deal. I knew I wanted a career that let me work outside with trees every day. That passion led me to UW-Stevens Point, where I earned a degree in urban forestry. After graduating, I came back to Madison, became a certified arborist, and have been doing what I love ever since.

One of the most rewarding parts of my work is rehabbing old oaks that have been stressed or damaged by construction. These trees have stood the test of time, and being able to help them continue thriving is an incredible feeling.

When it comes to educating clients, I believe knowledge is power. I try to provide as much information as possible about the trees on their properties and in their communities so they can better care for and appreciate them.

If I could have any tree in my backyard, it would be a massive bur oak with sprawling branches. In my free time, I enjoy archery, hunting, and going to concerts. As for movie recommendations? You probably don’t want to take my advice!

I’m passionate about my dogs. I have two hounds and love meeting my clients’ dogs, too.

A man with long hair tied back, wearing safety glasses and an ISA logo polo, smiles while leaning forward outdoors in a green garden with a wooden fence behind him, representing madison wi landscaping services and expert tree pruning madison.

ADHEM T.

ISA Certification: WI-0785A

I grew up roaming the woods of Northern Maine where I was able to immerse myself in the forest. From there, I attended the Urban Forestry program at Mid-State Technical College in Wisconsin Rapids. I’ve been in the Madison area Arboriculture scene for over 10 years now.

I started ECO with one primary goal, and that’s to save as many trees as possible in the urban forest. I couldn’t be more proud and honored to have such a passionate and competent group of Arborists working with me to help achieve that goal.

Currently, my wife, daughter and I live in Dodgeville on an organic farm with six cows that were once classified as beef cattle but are now strictly pets. They’ll die of old age! As a family, Jenna and I enjoy exploring the outdoors with Violette, boating, and morel hunting in the spring.

A man wearing a tan and blue hat and a green ECO TREE jacket smiles at the camera. He stands indoors near a white vehicle with an ECO logo, representing Madison tree care services, with shelves of tools and supplies in the background.

JON F.

ISA Certification: WI-0925A
Commercial Pesticide: 90101

I got into tree health care and landscaping because I wanted to work outside. Being outdoors every day keeps me energized, and it makes the work feel real and rewarding.

One thing I’m especially proud of is dog obedience training. It taught me patience, consistency, and how to communicate clearly, even when progress happens one small step at a time.

When I’m educating customers, I lean on analogies. Adults learn best when you connect something new to something they already understand, so I try to explain tree and landscape issues in a way that clicks quickly and feels practical.

If I could have any plant in my backyard, I’d pick a holly bush. I love how it looks, and it brings a classic feel to a yard.

Outside of work, I’m usually watching football. If the fate of the world depended on my movie recommendation, I’m going with Talladega Nights. It’s hilarious and hard not to like.

And if we’re talking passions, mine is simple: coffee.

A person with straight, shoulder-length hair smiles at the camera, wearing a dark green ECO Tree Company shirt. A van and equipment shelves are visible in the background, reflecting Madison tree care services.

HANNA R.

ISA Certification: In Progress
Commercial Pesticide: 546216

I’ve loved nature for as long as I can remember. When I was growing up, if we didn’t have somewhere we had to be, we were outside. My mom had a special love for trees. Almost every day, she would find a wooded trail to run or hike, and she often brought us along. That connection to the outdoors definitely stuck with me.

Working at Eco Tree feels like everything coming full circle. I’m no longer just admiring trees. I get to take care of them and actually help them thrive. It’s something I find incredibly fulfilling.

I don’t have one dramatic tree-saving story, but I’ve always been someone who advocates for tree health. I do what I can to care for the trees on my own land and encourage others to do the same. Small actions matter.

When I talk with customers, I like to share whatever I know about the trees we’re working with and keep the door open for any questions they have. I’m here to help them understand and appreciate what’s growing around them.

If I could pick any tree for my backyard, I’d go with a weeping willow. I spent a lot of my childhood swimming in lakes and ponds, and I always found myself near those calming, beautiful trees. They’ve always felt like home to me.

In my free time, I love to travel, explore hiking and biking trails around Wisconsin, read under a good tree canopy, go to concerts, snowboard, swim, and spend as much time as I can with friends and family.

If I had to recommend one movie to save the world, I’d choose Clerks. I’m a fan of older films, especially anything made before 2000, and Clerks is my go-to comfort movie.

What I’m most passionate about is being outside, traveling, and learning something new wherever I go.

Tree Planting Services Near You

Preserve the integrity of your landscaping with Eco Tree! Request an appointment below and one of our certified arborists will visit your property to provide a free estimate.